Initially we thought it was an April Fool’s joke, but apparently Nigo has stepped down as president and director of A Bathing Ape. His camouflage hoodies and colorful sneakers have developed a cult following and made guys everywhere fiends. But before the depression sets in, he will still remain as a majority owner of A Bathing Ape’s parent company, Nowhere Co., Ltd. Nigo will also continue as a designer for his 15 year old company, as well as maintain his partnership as head designer and co-owner of BBC/Ice Cream with singer/producer Pharrell Williams. Whew! So design wise, he’s still in control. That’s all we needed to hear!
Source: {WWD} {hypebeast}
Photos courtesy of hypebeast
Ok, now that we’ve cleared up the whole Nigo stepping down situation, let’s take this time to focus in on what’s being called his “latest and greatest toy”. Apparently not even iconic cars are safe from the Bathing Ape camouflage print. Nigo took a Mercedes Benz SL300 Gullwing with a transplanted AMG 6.0L V8 engine and plastered it with the signature pattern. The Bape Mobile made its debut last Friday at Bape’s Hong Kong 3 Year Anniversary Party.
Initially we thought it was an April Fool’s joke, but apparently Nigo has stepped down as president and director of A Bathing Ape. His camouflage hoodies and colorful sneakers have developed a cult following and made guys everywhere fiends. But before the depression sets in, he will still remain as a majority owner of A Bathing Ape’s parent company, Nowhere Co., Ltd. Nigo will also continue as a designer for his 15 year old company, as well as maintain his partnership as head designer and co-owner of BBC/Ice Cream with singer/producer Pharrell Williams. Whew! So design wise, he’s still in control. That’s all we needed to hear!
