Dolce & Gabbana Going on a Permanent Sale

Domenico Dolce & Stefano Gabbana are on a mission to revolutionize the fashion industry. Their first battle was against the current merchandising formula, citing ‘untimely and unrealistic shipment schedules’. In other words, they’re against coats being sold in the summer and anti shorts being placed on shelves in the winter. D&G, we feel the same way (see Rethinking the Merchandising Formula). So what’s their latest revolutionary undertaking? Grab your wallets people, because D&G have announced that they will cut prices between 10 and 20 percent!! The price cuts are set to start spring 2010, and will be in effect for both Dolce & Gabbana as well as D&G. Don’t worry about the future discounted lines looking like cheap knockoffs, because the trendsetting duo still promises to maintain creativity and quality. So when you think about it, it’s kind of like Dolce and Gabbana will be going on a permanent sale. Viva la revolution!

Source: WWD Photo courtesy of Dolce and Gabbana